TY - JOUR AU - Kui-Ling, Emily Lau AU - Kiaw, Monna AU - Hamzah, Nurul Huda AU - Sercombe, Peter PY - 2021 TI - The Perception of Malaysian Rural and Urban Indigenous Women on Body Image JF - Melayu: Jurnal Antarabangsa Dunia Melayu; Vol 14 No 2 (2021): Melayu: Jurnal Antarabangsa Dunia Melayu Volume 14 Number 2 July 2021 DO - 10.37052/jm.14(2)no7 KW - N2 - This study investigates the perception of body image among indigenous women in Peninsular Malaysia. Using a sample drawn from urban (n=38) and rural (n=21) settings, the study engages participants who are more or less socio-economically acculturated to mainstream society in order to explore different attitudes to body image, and anxiety level about social physique between rural and urban women. Rural indigenous women registered a higher level of body dissatisfaction than their urban counterparts. However, there was no significant difference in attitudes towards body image between indigenous women in both locations. Due to a degree of presumed acculturation to western ideals of body image, urban indigenous women who were not underweight showed a higher anxiety level concerning their physique than those from rural areas with a similar body size. It was also found that a higher level of body dissatisfaction correlated with a poorer body image among indigenous women in Malaysia. Keywords: Body Image, indigenous, Malaysian, perception, rural-urban, women UR - https://jurnal.dbp.my/index.php/Melayu/article/view/8127