The Pattern of Consumption of B40 and M40 Youth in Kuala Lumpur

(Pola Perbelanjaan Belia Melayu B40 dan M40 di Kuala Lumpur)

  • Nur Jannah Bukhari Universiti Malaya
  • Kim Keum Hyun Universiti Malaya
  • Aida Idris Universiti Malaya
  • Marzudi Md Yunus Universiti Malaya

Abstract

This study focuses on analyzing the spending patterns of youths from across the B40 and M40 income strata living in Kuala Lumpur. To achieve the objectives of this study, an analytical framework was developed that prioritizes needs. These needs include basic necessities, shelter and health, family, religious matters, and free time. The results of this study show that there is no significant difference between the two groups in terms of spending patterns. However, there is a difference in terms of priorities, which are led by the desire to guarantee survival in the city. Basic necessities, such as house ownership, feature as top topics in the discussion of expenditure, especially among lower and middle-income groups. However, the pricing of homes which renders them unattainable to these two groups, especially in the urban setting, results in expenses related to home purchases not being a main item in their spending patterns. This study highlights that the type of residence contributes to the shaping of the lifestyle and spending patterns of urban youth.


Keywords: urban, youth, needs, Malay, income, expenditure

Author Biographies

Nur Jannah Bukhari, Universiti Malaya
Jabatan sosio-Budaya/ Kesenian Melayu, Akademi Pengajian Melayu, Universiti Malaya
Kim Keum Hyun, Universiti Malaya

Jabatan Bahasa Asia dan Eropah, Fakulti Bahasa dan Linguistik, Universiti Malaya.

Aida Idris, Universiti Malaya
Jabatan Polisi dan Perancangan Perniagaan, Fakulti Perniagaan dan Perakaunan, Universiti Malaya
Marzudi Md Yunus, Universiti Malaya
Jabatan sosio-Budaya/ Kesenian Melayu, Akademi Pengajian Melayu, Universiti Malaya

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Published
2021-01-01
How to Cite
BUKHARI, Nur Jannah et al. The Pattern of Consumption of B40 and M40 Youth in Kuala Lumpur. Melayu: Jurnal Antarabangsa Dunia Melayu, [S.l.], v. 14, n. 1, p. 45-68, jan. 2021. ISSN 2682-8049. Available at: <https://jurnal.dbp.my/index.php/Melayu/article/view/7941>. Date accessed: 28 mar. 2024. doi: https://doi.org/10.37052/jm.14(1)no3.