Rhetorical Language as a Strategy in the Delivery of Friday Sermon in Brunei Darussalam)
Abstract
The use of rhetorical language in da’wah writing has a certain influence and effect on the society comprehensively. Thus, the selection of rhetorical words needs to be emphasized by the sermon writer in the effort to produce quality da'wah discourse. This not only guarantees the effectiveness of the da'wah delivered, but it is also able to realize every objective outlined by the religious institution, especially in the coordination of Friday sermon text production delivered from March to May 2022. This study was done to identify the application of rhetorical language that was utilized in the production of Friday sermon texts by the religious institutions in Brunei Darussalam, with the guidance of modern rhetorical theory by Enos and Brown (1993). This study also analyzes and discusses the role and functions of the rhetorical markers that are considered as an effective da'wah strategy. Through this study, it is found that the religious institutions in this country have utilized the use of rhetorical language as the main strategy in the delivery of Friday
sermon texts by applying several rhetorical writing techniques, namely exposition, description, persuasion and argumentation. In conclusion, the success in delivering da'wah discourse to the community relies on wisdom in the use of language so that the topic to be delivered is done so easily and more clearly.
Keywords: Friday sermon, rhetorical language, strategy, aesthetics,
da'wah, influence
Full text: PDF
References
2. Abdul Chaer. (2013). Pengantar semantik bahasa Indonesia. PT Rineka Cipta.
3. Abdul Rashid Daing Melebek & Amat Juhari Moain. (2010). Sosiolinguistik dan bahasa Melayu. Penerbit Universiti Kebangsaan Malaysia.
4. Abdullah Hassan. (2013). Linguistik am siri pengajian dan pembelajaran bahasa Melayu. PTS Professional Sdn. Bhd.
5. Amida Abd. Hamid. (2015). Retorik: Yang indah itu bahasa. Dewan Bahasa dan Pustaka.
6. Asmah Haji Omar. (1988). Bahasa iklan perniagaan satu kajian bahasa retorik. Dewan Bahasa dan Pustaka.
7. Asmah Haji Omar. (2015). Nahu Melayu mutakhir edisi kelima. Dewan Bahasa dan Pustaka.
8. Dalman, M. PD. (2012). Keterampilan menulis. Devisi Buku Perguruan Tinggi, PT Raja Grafindo Persada.
9. Dewi Samri. (2022). Pengaplikasian teori retorik moden dalam penyampaian ceramah Ustaz Kazim Elias. Jurnal Bahasa, 22(1), 49-76.
10. Dewi Samri & Haziq Aisha. (2021). Penggunaan bahasa retorik dalam pewahanaan informasi COVID-19 di Negara Brunei Darussalam. Southeast Asia: A Multidisciplinary Journal, 21(2), 95-117.
11. Enos, T., & Brown S. C. (1993). Defining the new rhetorics. Sage Publication.
12. Ghazali Darussalam & Sufean Hussin. (2021). Metodologi penyelidikan dalam pendidikan: Amalan dan analisis kajian edisi ketiga. Penerbit Universiti Malaya.
13. Hart, R. P. (1997). Modern rhetorical criticism second edition.
14. Hashim Fauzy Yaacob. (2001). Komunikasi antara manusia. Penerbit Universiti Teknologi Malaysia.
15. Hasnah Ibrahim. (1982). Menulis untuk berkomunikasi. Utusan Publication & Distributers Sdn. Bhd.
16. Irfan Maulana. (2021). Buku panduan khutbah Jum'at untuk pemula. Guepedia. com.
17. Israr, MH. (1993). Retorika dan dakwah Islam era moderen. CV Firdaus.
18. Japar Maidin. (2004). Khutbah Jumaat: Wadah penyampai wawasan negara. Brunei Resources, Jabatan Mufti Kerajaan, Jabatan Perdana Menteri.
http://www.bruneiresources.com/pdf/masjid_japarmaidin_khutbah_Jumaat.pdf
19. Keraf, G. (1981). Eksposisi dan deskripsi. Nusa Indah Yayasan Kanisus.
20. Keraf, G. (2007). Argumentasi dan narasi. PT Gramedia Pustaka Utama.
21. Lim, K. H. (2007). Pemikiran retorik barat: Sebuah pengantar sejarah. Dewan Bahasa dan Pustaka Brunei.
22. Lim, K. H., & Har, W. M. (2014). Jaringan bahasa: Logik, retorik dan globalisasi. Dewan Bahasa dan Pustaka.
23. Mohd Hilmi Bakar, Fatimah Tajuddin, Rosdi Saffian & Nor Raihan Abu Bakar. (2013). Keberkesanan komunikasi dakwah: Kajian analisis kandungan terhadap teks khutbah Jumaat Jabatan Kemajuan Islam Malaysia (JAKIM). Universiti Teknologi MARA Melaka.
24. Mohd Sidin Ahmad Ishak. (1999). Keterampilan menulis. Dewan Bahasa dan Pustaka.
25. Muhammad Mazlan Abu Bakar & Zaitul Azma Zainon Hamzah. (2016). Retorik pembangunan sosioekonomi masyarakat dalam laporan media cetak. Jurnal Linguistik, 20(1), 10-25.
26. Muhammad Tanwir Fuady. (2017). Kedudukan hukum khutbah dalam shalat Jum'at (Analisis perbandingan antara Mazhab Syafi'i dan Mazhab Zhahiri) [Tesis Sarjana Muda], UIN Ar- Raniry Repository.
27. Munif Zarirruddin Fikri Nordin. (2015). Dimensi bahasa dalam agama. Dewan Bahasa dan Pustaka.
28. Nik Safiah Karim, Farid M. Onn, Hashim Musa & Abd. Hamid Mahmod. (1993). Tatabahasa dewan edisi baharu. Dewan Bahasa dan Pustaka.
29. Nik Safiah Karim, Farid M. Onn, Hashim Musa & Abd. Hamid Mahmod. (2015). Tatabahasa dewan edisi ketiga. Dewan Bahasa dan Pustaka.
30. Nor Azuwan Yaakob, Zaitul Azma Zainon Hamzah, Normaizura Md. Zain, & Syed Nurulakla Syed Abdullah. (2018). Penerapan retorik dalam penyampaian ceramah agama. Jurnal Linguistik, 22(2), 54-67.
31. Nor Idayu Zulpabli & Tamar Jaya Nizar. (2011). Persepsi pelajar Muslim di Fakulti Pendidikan terhadap kandungan khutbah Jumaat berbantukan teknologi multimedia di Masjid Sultan Ismail, UTM Skudai, Johor [Disertasi Kedoktoran yang tidak diterbitkan]. Universiti Teknologi Malaysia.
32. Nor Raudah Siren. (2013). Retorik penulisan dakwah. Universiti Malaya. Teks khutbah Jumaat di Negara Brunei Darussalam bagi bulan Mac hingga Mei 2022. Kementerian Hal-Ehwal Ugama, Brunei. http://kheu.gov.bn/Lists/ Khutbah/ViewAll.aspx
33. Teo, K. S. (2019). Bahasa dan masyarakat. Dewan Bahasa dan Pustaka.
34. Usman, S. (1995). Metodologi khutbah dan retorika dakwah. Al Qalam, 10(56), 1-9.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Upon acceptance of an article, Authors will be asked to transfer copyright. This transfer will ensure the widest possible dissemination of information. A notification will be sent to the corresponding Author confirming receipt of the manuscript. If excerpts from other copyrighted works are included, the Author(s) must obtain written permission from the copyright owners and credit the source(s) in the article.
